- Location
- Vancouver, British Columbia, Canada
- Bio
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I am experienced management consultant in strategic planning and marketing fields and have been teaching business school students for over 10 years. Major courses I cover are: Strategic Management, Marketing, Organizational Behavior, HR, Communication Management, Leadership, and Supply Chain Management to name a few. Currently faculty member at Capilano University, University Canada West, and Langara College.
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Vancouver, British Columbia, Canada -
Vancouver, British Columbia, Canada
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Recent experiences
International Marketing
MRKT627
MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.
Digital Marketing Strategy
MRKT623
This semester students work on managing digital marketing activities by exploring the process of planning and executing the digital marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
Marketing Management
MRKT621
This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
Strategic Management
MGMT 661
This capstone course of the MBA program focuses on strategy formulation and its implementation from a top management perspective. It intends to create an extensive knowledge of the modern business world. Students will get familiar with international strategies, collaborative innovation strategies, and digital platform strategies to develop strategic decision-making. The approach adopted includes lectures, case analyses, and action learning through group efforts. These develop skills for strategic thinking and analysis, in leadership, communication, teamwork, and cross-functional integration. Study their external environment, research their market, and find changing trends that will affect them in the post pandemic world. How the business needs to perform during the post pandemic business era considering its interactions with customers, society, and employees? How can they remain competitive without jeopardizing their moral principles when dealing with their competitors?