AI Competitive Landscape Analysis

The project aims to conduct a comprehensive competitive landscape analysis for targeted AI companies, focusing on identifying similarities and differences with potential competitors. The primary goal is to understand the marketing, sales, and pricing strategies employed by these companies. This analysis will help SwitchGear Limited and elevate2Great to better position themselves in the AI market by leveraging insights into competitor strategies. The project will involve researching various AI companies, analyzing their market presence, and evaluating their strategic approaches. Learners will apply their classroom knowledge of market analysis, strategic planning, and data interpretation to complete this project. The tasks are closely related and can be completed by a team of learners specializing in business or marketing studies.

Market research and business case viability

We are designing an AI platform to help students and other demographics with building higher skill levels not taught in universities and colleges in order to to gain employment in first jobs. We need to gain insight into gaps with the competitors that occupy the space today.

E-Learning Content Translation and Refresh Project

The main goal for the project is to provide support as the company refreshes its e-learning content by translating it into French and Spanish. The successful candidate will need to have proficiency in these languages and some technical acumen. They will also be taught how to use the company's Learning Management System. This will involve several different steps for the successful candidate, including: - Translating existing e-learning content into French and Spanish. - Learning to use the company's Learning Management System. - Refreshing the e-learning content as needed.

Social Media Strategy Design for SwitchGear Limited

The main goal for the project is to design a social media strategy for SwitchGear Limited, a learning and development company focusing on building leadership and coaching skills in the contact centre industry. The strategy should aim to enhance the company's online presence, engage with the target audience, and promote its services effectively. This will involve several different steps for the individual collaborating with the company, including: - Understanding the company's target audience, brand identity, and marketing goals. - Researching the contact centre industry and identifying key trends and topics of interest. - Developing a content calendar with relevant themes, topics, and timing for social media posts. - Creating templates for social media posts and ensuring consistency with the company's branding. - Setting up a schedule and guidelines for executing the social media strategy.